For a song: News literacy campaign reaches big audience with little expense

A statewide collaborative’s grant-funded Facebook ad campaign to explain the importance of local news generated nearly 400,000 impressions with targeted audiences, according to a new analysis of the news literacy campaign.  In August 2024, the nonprofit Oklahoma Media Center released a “Schoolhouse Rock!”-inspired animated video with an original song designed to bolster trust and support … Continue reading For a song: News literacy campaign reaches big audience with little expense