The Oklahoma Media Center’s mission is to support and strengthen Oklahoma’s local journalism ecosystem and spur innovation through statewide collaboration that benefits diverse audiences. A nonpartisan 501(c)(3), OMC includes more than 25 news outlets statewide, ranging from broadcast to nonprofit to Indigenous and Black-owned media outlets to longstanding newspapers. The statewide collaborative provides funding, best-practices training to elevate the industry and collaborative support to help bolster local newsrooms.
In 2023, OMC is collaborating on a groundbreaking ecosystem engagement project to move the needle on local news consumption habits.
The multiphase ecosystem study will include scientific polling, academic field research, Trusting News newsroom training and an engagement fund. The project’s goal is to find out where citizens get their local news, why they believe or trust information and what would make them financially support local journalism.
The Oklahoma City-based Kirkpatrick Foundation is funding the comprehensive project being executed by OMC.
• Professional news media organizations: Defined as persons possessing and exercising journalism skills, which are not affiliated with elected officials, lobbyists, special interest groups, partisan political parties or groups, or public relations organizations, and which adhere to the Society of Professional Journalists (SPJ) Code of Ethics.
• Ownership: OMC will not accept collaborators owned by companies or entities engaged in partisan political activities.
• Opinion: Collaborators that produce opinion journalism are permissible as long as that is not their sole purpose, and also do traditional reporting. Opinion content should be clearly designated as such.
• Frequency: Frequency of publishing must meet OMC MOU requirements.
• Affiliates: Affiliate collaborators may be considered on a project-by-project basis and would be considered temporary collaborators.
• Geography: An OMC collaborator must either have a physical presence in the state or have a significant part of its coverage area in Oklahoma.
• Work product: Individual collaborators are responsible for their own content and such independent work may not necessarily reflect the views or opinions of the OMC collaboration.
Interested in collaborating? CLICK HERE.
2021 Impact Report
In 2021, OMC media collaborators selected the name “Promised Land: A Supreme Court decision places Oklahoma at a crossroads” for a shared topic. The collaborative is covering the affirmation of tribal sovereignty after the Supreme Court ruling in 2020.
The Native American Journalists Association has collaborated with OMC to provide training on ethical coverage of Indigenous issues for journalists throughout the state, including a virtual “Check Your Bias” roundtable. The Oklahoma-based NAJA provided ethics and best-practices training on reporting about Indigenous issues.
NAJA then awarded OMC a $40,000 project fee to cover labor, data access and other research expenses associated with measuring the impact of the Indigenous training.
In 2022, OMC distributed NAJA’s project fee to its news organizations producing collaborative coverage of subjects ranging from mental health, marginalized voices or corrections issues in Oklahoma. OMC collaborators described these new projects with show-and-tell updates in monthly meetings.
2021 Innovation Fund
In May 2021, 12 stipends were awarded to 14 news organizations in the first wave of the Oklahoma Media Center 2021 Innovation Fund.
Inasmuch Foundation provided $100,000 to start the Innovation Fund through the Local Media Foundation, which is executing this program designed to test new business models and find new ways to engage and reach diverse audiences.
In 2020, the new collaborative focused first on developing and sharing local and regional news content related to the COVID-19 pandemic and its effects on communities in Oklahoma. OMC also provides business development resources for collaborating organizations.
The OMC collaborators developed a 2020 set of topic ideas, within the overall education scope, for initial investigation and reporting, including:
● Technology and the digital divide
● Curriculum and teaching approach
● Extracurricular activities and socialization
● Funding and spending
● Physical and mental health
● Effects of housing dislocation
● Effects on nontraditional education modes
To get in contact with Oklahoma Media Center, please reach out to Rob Collins, executive director, at email@example.com